Company Description Kuubiik is a global, client-focused consultancy operating in more than 150 countries, helping organizations scale through outsourcing, recruitment, and project-based delivery across all business functions. The company builds tailored models for clients, whether they need embedded talent, targeted hiring, or defined project execution. Kuubiik’s diverse team spans Asia, Europe, and the Americas, bringing international perspectives to every engagement. Leading brands such as Google, TikTok, AEM, HP, TELUS, MyRepublic, and SGS rely on Kuubiik for trusted, outcome-driven solutions. This environment offers professionals the opportunity to work on varied, high-impact initiatives for global clients.
Client Location: Singapore
Timezone: SGT
Role Type: Full-time, remote
Working Schedule: 9 PM - 6 PM, Mondays to Fridays
Contract Duration: 1-year, renewable
Client Industry: F&B
Monthly Salary: USD 1,000 - 1,300
Role Overview
Our client is an F&B Group based in Singapore, a collective of bold dining concepts built around culture, creativity, and community. From vibrant Korean BBQ spots to modern cafés and experiential dining, are looking for a Social Media and Community Manager who lives and breathes culture, understands people, and knows how to turn great ideas into unforgettable experiences.
Key Responsibilities
Content & Production
- Plan and execute weekly content shoots across multiple outlets.
- Capture high-quality photo and video content, including:
- Food and beverage hero content
- Customer experiences and venue atmosphere
- Behind-the-scenes moments
- Staff personality and culture content
- Produce engaging short-form videos for TikTok, Instagram Reels, and other social platforms.
- Create and publish daily social media posts and stories.
- Maintain a consistent content calendar aligned with brand objectives.
Social Media Management
- Manage and grow the brand's presence across: Instagram and TikTok
- Develop platform-specific content strategies:
- TikTok: Trend-driven, entertaining, and viral-first content.
- Instagram: Brand storytelling, lifestyle, and visual aesthetics.
- Monitor platform updates and implement best practices to maximize reach and engagement.
Influencer and KOL Marketing
- Identify, evaluate, and build relationships with relevant influencers and Key Opinion Leaders (KOLs).
- Coordinate influencer tastings, collaborations, and content creation.
- Manage campaign logistics and communication with influencers.
- Track campaign performance, engagement, and return on investment (ROI).
Marketing Campaign Execution
- Collaborate with the Head of Brand to execute integrated marketing campaigns, including:
- New menu launches
- Promotional campaigns (e.g., Happy Hour)
- Seasonal marketing initiatives
- Events and brand activations
- Ensure campaigns are delivered on time and aligned with brand standards.
Cross-Functional Collaboration
- Work closely with the Designer to develop creative assets and visual content.
- Coordinate with the Community Manager on customer engagement, responses, and online conversations.
- Partner with the Head of Brand to align content with overall marketing strategy and business objectives.
- Liaise with outlet teams to coordinate content shoots, influencer visits, and campaign execution.
Performance Analysis & Optimization
- Monitor and analyze key social media metrics
- Identify top-performing content and optimize future content based on insights.
- Stay informed on emerging social media trends, platform updates, and industry best practices.
Community and Digital Operations
- Manage and respond to Google Reviews in a timely and professional manner.
- Respond to customer inquiries via social media direct messages and the company email inbox.
- Coordinate backend integrations with delivery and reservation platforms (e.g., Eber and dining partners).
- Maintain accurate menu information across all digital platforms.
- Coordinate KOL visits with outlet teams to ensure a seamless collaboration experience.
Requirements
- 4+ years of experience in social media marketing, content creation, or digital marketing.
- Experience in the F&B, hospitality, or lifestyle industry is an advantage.
- Strong photography and mobile videography skills.
- Proficiency in short-form video editing tools (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, or similar).
- Excellent copywriting and storytelling skills.
- Familiarity with Instagram, TikTok, and current social media trends.
- Experience managing influencer or KOL collaborations.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Data-driven mindset with the ability to interpret social media analytics and optimize performance.
- Ability to work independently in a fast-paced environment while collaborating effectively with cross-functional teams.
