Global Scale & Impact: Lead the organic content strategy for a market-leading global consumer brand and direct-to-consumer (DTC) media network.
Direct Executive Seat: Work directly with the Chief Growth Officer and the Founder, enabling rapid creative execution without slow corporate approval chains.
Total Autonomy: Enjoy complete creative ownership to pilot new channels, run bold experiments, and build the organic content playbook from scratch.
Project Overview
Spearhead a strategic transition from basic brand awareness and aesthetic curation to transforming massive organic top-of-funnel reach into an active engine for high-intent leads and direct-response revenue.
Responsibilities
Hands-on Execution (60% Strategy / 40% Doing): Serve as the core practitioner to scale native short-form content frameworks across TikTok, Instagram, YouTube Shorts, LinkedIn, and Facebook.
Own the Revenue Funnel: Take direct accountability for three key business metrics—Organic Reach, Lead Volume, and Attributed Revenue.
Executive-to-Team Bridge: Translate rapid, high-level feedback from executive leadership into clear, immediate directives for creators and external media partners.
Workflow Automation: Audit production pipelines and introduce AI automation and modern workspace tools to maximize team speed and content output.
Team Leadership: Direct, mentor, and align a small, highly capable internal team of strategists and manage an extended contractor network.
Must Have
5+ Years of Digital Experience: Demonstrated success in high-impact social media management or growth content strategy, with at least 2 years of direct team leadership.
Global Perspective: Deep, intuitive understanding of psychological angles, copy structures, and video hooks that convert audiences within Western markets (US/UK/Europe).
Hands-on DNA: Willingness to actively participate in tasks such as rewriting scripts, optimizing intro hooks, or analyzing platform data alongside the team.
Funnel Mastery: Strong grasp of user behavior, algorithmic distribution, and organic attribution mechanics to guide casual viewers into qualified leads.
Team / Culture
Report directly to the Chief Growth Officer / CMO.
Manage 2 internal strategists, as well as external content creators and agency vendors.
Fast-paced, high-velocity team environment.
Location:
Kuala Lumpur, Malaysia.
Modern hybrid schedule: 2 days in-office weekly (every Tuesday and Thursday).
How To Apply
Click the “apply” button. You may submit your CV or LinkedIn profile—whatever you have available.
The recruiter is happy to provide more information before you apply.
Every applicant or enquiry will receive a reply.
Note
Employment passes, work visas, or relocation are not provided.
Only candidates with work rights in Malaysia will be considered.
