Role Purpose
Drive
revenue growth, profitability, and market share of the Crop Protection portfolio through strong portfolio strategy, pricing, and execution excellence.
Key Responsibilities
- Lead portfolio strategy and lifecycle management (launches, expansions, phase-outs)
- Deliver revenue and gross margin targets aligned to the Multi Year Plan
- Drive pricing strategy and value capture
- Lead product launches and campaign execution
- Ensure alignment between marketing, sales, and field execution
- Lead Local Product Concept Team (LPCT) for portfolio decisions
Success Metrics
- Revenue and gross margin delivery
- Market share and penetration
- New product launch success
- Pricing/value realization
- Forecast accuracy and portfolio health
Core Competencies
Technical Competencies
- Category & Portfolio Management
- New Product Commercialization
- Demand Generation Strategy
- Digital Marketing & Promotions Strategy
- Marketing Analytics & Insights
- Pricing & Value Proposition Development
- Market Intelligence & Competitive Analysis
Leadership Competencies
- Strategic Thinking & Market Insight
- Cross-Functional Leadership
- Innovation & Digital Mindset
- Results Orientation
- Stakeholder Management & Influence
- Decision Making Under Uncertainty
Behavioral Competencies
- Customer-Centric Thinking
- Data-Driven Decision Making
- Ownership & Accountability
- Agility & Adaptability
- Strong Communication & Influence
- Continuous Improvement Mindset
