Marketing Specialist

2.8

Job Type   /   Job Level

Full-time   /   Junior Executive

Company Location

Philippines

Key Responsibilities

Develop and execute trade marketing plans aligned with business and sales objectives.
Plan, coordinate, and evaluate trade promotions, product launches, and in-store marketing activities.
Work closely with the sales team to support customer-specific marketing initiatives.
Analyze sales performance, market trends, and competitor activities to identify growth opportunities.
Manage point-of-sale (POS) materials and ensure timely distribution to retail partners.
Coordinate merchandising activities to maximize product visibility and availability.
Monitor promotional budgets and ensure cost-effective execution of marketing programs.
Measure the effectiveness and return on investment (ROI) of trade marketing campaigns.
Build and maintain strong relationships with distributors, retailers, and external agencies.
Prepare regular reports and provide recommendations to improve channel performance.

Qualifications

Bachelor's degree in Marketing, Business Administration, Management, or a related field.
25 years of experience in trade marketing, brand marketing, sales, or category management.
Strong analytical and problem-solving skills.
Excellent communication, negotiation, and presentation skills.
Proficiency in Microsoft Excel, PowerPoint, and marketing analytics tools.
Ability to manage multiple projects and meet deadlines.
Experience in FMCG, consumer goods, retail, or distribution is an advantage.

Preferred Skills

Jobs in Philippines » Jobs in Quezon City, National Capital Region, Philippines » Marketing Specialist

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