Develop brand positioning, messaging frameworks, campaign platforms, and go-to-market strategies for clients entering or growing in the Philippines
Conduct market research, competitor analysis, audience profiling, perception audits, and cultural localization studies
Translate international or China-based brand directions into strategies that fit Filipino consumers
Identify client business challenges and turn them into clear strategic direction
Build full strategic decks from insight to execution recommendation
Integrated Marketing Planning
Connect brand strategy to execution across events, PR, social media, OOH, digital ads, dealer activations, influencer marketing, and media partnerships
Create campaign frameworks that guide creative, media, content, and event teams
Help shape launch plans for automotive, tech, gaming, lifestyle, and consumer brands
Ensure brand consistency across all touchpoints (showroom, mall activations, events, digital, outdoor, etc.)
Leadership & Execution
Lead end-to-end branding projects across multiple accounts
Brief and manage creative, content, and design teams
Present strategies to clients (founders, CMOs, GMs)
Manage timelines, revisions, and client relationships
Support SOW creation and project scoping
Mentor junior and mid-level staff
Qualifications
58 years experience in branding, strategy, or agency planning
Must have strong agency-side experience (client handling + execution ownership)
Strong experience in brand positioning, GTM, and campaign strategy
Ability to independently lead client presentations
