Drive the end-to-end lifecycle of rice hybrid products—prioritizing on-time New Product Introduction (NPI)—from early-stage selection through pre-commercial advancement, registration, supply readiness, and commercial launch. This role orchestrates disciplined cross-functional delivery with Rice R&D, Agronomy & Technical Services, Production & Supply, and Field Crops Regulatory to ensure data-driven advancement decisions, compliant registrations, and reliable seed availability.
Portfolio Management
- Maintain the rice hybrid portfolio roadmap (pipeline, advancement, phase‑out plans).
- Ensure Target Product Profiles reflect real market needs (segment, maturity, competition, disease pressure).
- Help define pricing, positioning, naming, and labeling.
- Lead post‑launch performance reviews and gather feedback from growers and channel partners.
NPI (New Product Introduction) Management
- Own the full NPI plan and stage‑gate timeline for all rice hybrids.
- Maintain a master tracker of milestones, risks, owners, and deadlines.
- Lead weekly team check-ins and monthly governance meetings.
- Prepare decision packs for go/no‑go discussions, including trial data, product fit, supply, and financials.
- Identify risks early (e.g., registration delays, seed issues, trial failures) and drive solutions.
Collaboration with Key Functions
With Rice R&D
- Align on TPPs and criteria for hybrid selection.
- Ensure consistent data capture (yield, quality, milling %, disease tolerance, maturity, etc.).
- Prepare shortlists for advancement gates.
With Agronomy & Technical Services
- Review and align on trial design (checks, replication, locations, data quality).
- Ensure trials generate solid, market‑relevant data to back product claims.
- Build field positioning and agronomic recommendations for launch.
- Coordinate Hybrid Promotions Committee meetings.
With Production & Supply
- Ensure timely parent seed hand‑off (A/B/R lines) and seed increase planning.
- Track seed production progress and quality (purity, germination).
- Coordinate seed allocation for demos, trials, and sales kits.
With Field Crops Regulatory
- Track registration dossier preparation, submission, and approval.
- Ensure compliance in labeling and claims.
- Maintain an updated regulatory tracker and escalate risks when needed.
Market Readiness & Commercial Enablement
- Lead demo plot planning and collect validated product performance claims.
- Work with Commercial Excellence to develop training materials.
- Support launch readiness (pricing, forecasting, SKUs, kits, collaterals).
Data, Systems & Reporting
- Own the central NPI and portfolio data dashboards.
- Publish monthly NPI updates, quarterly portfolio reviews, and seasonal scorecards.
- Maintain high data accuracy across all teams.
- Track key performance indicators (KPIs) and performance metrics (e.g., yield, sales data, market share) to assess product success and inform future iterations.
Stakeholder Management
- Regularly communicate product updates, progress, and performance to executives and stakeholders, ensuring buy-in and managing expectations.
- Engage with industry experts, research institutions, and universities to stay at the forefront of seed technology and agronomic advancements.
- Represent Syngenta in scientific and technical forums, contributing insights on hybrid performance, trait efficacy, and sustainable agronomic practices.
Risk Management: Implement risk management tools and resolve problems or delays in production in a timely manner.
