eCommerce Strategy & Execution
- Develop and implement regional eCommerce strategies to drive revenue growth, improve conversion rates, and enhance
customer satisfaction.
- Conduct competitive analysis and identify emerging trends to keep eBusiness platforms competitive and innovative –
aligned with Global ComEx.
- Align regional eBusiness initiatives with global digital strategies, ensuring consistency in brand messaging, pricing, and
customer experience.
Digital Marketing & Customer Engagement linked to eBusiness channels
- Collaborate with the digital marketing team to design, implement, and optimize digital campaigns across channels (email,
social media, SEO-Search engine Optimization, SEM – Search Engine marketing, etc.).
- Develop and manage customer engagement initiatives, including personalized communication, loyalty programs, and
targeted promotions.
- Utilize data analytics to segment audiences, assess campaign performance, and drive continuous improvements in
customer outreach.
Performance Analysis & Reporting
- Monitor eBusiness KPIs (conversion rate, MAU – Monthly Average User, average order value, traffic etc.) and analyse
data to identify trends and areas for improvement.
- Generate and present regular performance reports to regional and global leadership teams including recommendations.
- Manage and track eBusiness budgets, providing regular updates to regional leadership about spend and ROI.
Cross-functional Collaboration
- Work closely with internal teams (Marketing, Sales, IT, SCM, Customer Service, etc.) to support a seamless eBusiness
experience.
- Coordinate with product teams to plan and execute online product launches, assortment recommendations, and inventory
management.
- Support regional organization in digital enablement topics, including dedicated people enablement support.
Customer Experience & UX Optimization
- Oversee the regional digital customer journey, including product presentation, navigation, site structure, and content to
improve user engagement and ease of purchase.
- Champion the testing and implementation of A/B and multivariate testing to refine the online shopping experience and
customer experience.
- Stay informed of eBusiness UX trends, ensuring digital platforms remain competitive and customer-centric.
Additional responsibilities for Manager:
- Serve as escalation point for country eBusiness leads and key stakeholders
- Act as regional owner for eBusiness frameworks, standards, and playbooks
- Promote a digital first mindset across the region.
The job function listed is not exhaustive and shall also include any responsibilities as assigned by the Supervisor from
time to time.
