We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
Job Responsibilities
Campaign Setup, Trafficking & Execution
Own end-to-end execution of digital campaigns, ensuring accurate setup, timely delivery, and smooth performance across Astro's ad network.
Ensure accurate ad trafficking, creative uploads, and tracking implementations for all campaigns.
QA creative assets, third-party tags, tracking pixels, and ad placements to prevent errors and discrepancies.
Collaborate with Sales and Campaign Planning Manager to align execution with advertiser goals.
Campaign Monitoring & Performance Optimization
Monitor daily campaign performance (e.g., impression delivery, pacing, click-through rates, conversions) and flag underperformance for adjustments.
Optimize campaigns by adjusting budgets, tweaking targeting, and refining bid strategies to improve efficiency.
Track and analyse key KPIs (eCPM, CTR, CPC, CPA, ROAS, viewability) to proactively adjust tactics for better results.
Ensure campaigns stay within budget and maximize return on ad spend (ROAS).
Troubleshooting & Technical Support
Work closely with ad tech and operations teams to troubleshoot tracking errors, discrepancies, and ad delivery issues.
Ensure all tracking pixels, UTMs, and conversion tracking are properly implemented and functioning correctly.
Liaise with ad verification vendors (MOAT, IAS, DoubleVerify) to ensure compliance with viewability and brand safety standards.
Reporting & Insights
Generate weekly and post-campaign performance reports, highlighting key learnings and optimization recommendations.
Assist in campaign analysis by identifying trends, testing new strategies, and providing data-driven insights.
Keep track of spend pacing, delivery reports, and KPI benchmarks to ensure campaigns meet expectations.
