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Content & Growth Lead

IDLN

2.9
2 reviews
IDLN
Job Type   /   Job Level
Full-time   /   Fresh/Entry Level
Company Location
Malaysia

The Role

We are looking for a highly autonomous, creative powerhouse to take ownership of our marketing creatives. As a one-person team, you will be empowered to independently drive our growth objectives. Your primary battleground is Instagram, and your main objective is scaling our channel through highly engaging, short-form video content.


Main Objective & KPI

Your primary metric for success is Organic Views.


What You’ll Do

  • Create & Scale Content: Conceptualize and produce high-quality, short-form video creatives for both organic social media and paid advertising.
  • Leverage AI: Utilize cutting-edge AI generative tools (e.g., Higgsfield, Nano Banana, Midjourney, etc.) to accelerate production and push creative boundaries.
  • Master the Algorithm: Script and edit videos with a deep understanding of hooks, pacing, and retention mechanics to create content people actually want to watch.
  • Own the Process: Operate independently to conceptualize, generate, edit, and post content, constantly iterating based on performance data.


Requirements

  • An AI Native: You have strong proficiency in the latest AI video and image generation tools.
  • Visually Driven: You possess a strong creative and aesthetic sense.
  • Goal-Oriented: You are heavily KPI-focused and let data (views, retention, engagement) guide your creative decisions.
  • Self-Starter: You have a relentless work ethic, are highly organized, communicate clearly, and take initiative as an active learner.
  • Proven Performer: You have a strong portfolio demonstrating your ability to create engaging short-form content.


To Apply

Please submit your resume along with a link to your portfolio showcasing your short-form video work and your use of AI creative tools. Applications without a portfolio will not be considered.

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