About the Role
The Campaign Operations Manager is a senior individual contributor on the Global Campaign team, responsible for owning the end-to-end planning, execution, and performance of large-scale platform campaigns. This role sits at the intersection of marketing strategy, data analysis, and cross-functional execution — you will drive user acquisition, conversion, and engagement across global markets while building the systems and processes that make campaigns work at scale.
Key Responsibilitie
sCampaign Strategy & Executio
- nOwn the full campaign lifecycle — from strategy and creative brief through execution, go-live monitoring, and post-campaign analysi
- sDesign and implement user acquisition and conversion programs aligned with exchange growth targets (new registrations, first deposits, trading activation
- )Generate standout marketing ideas — campaigns that are not just well-executed but genuinely memorable and brand-buildin
- gLeverage AI tools to accelerate creative output, data analysis, and landing page desig
nPerformance & Analytic
- sDefine campaign KPIs, build measurement frameworks, and deliver data-driven performance reports to leadershi
- pIdentify optimization opportunities through A/B testing, cohort analysis, and funnel diagnostic
- sTrack competitor campaigns, market trends, and emerging user behaviors in the crypto space; translate insights into actionable strategie
sCross-Functional Collaboratio
- nCollaborate with product, design, BD, legal, and regional teams to deliver campaigns on time and at scal
- eNavigate competing priorities and stakeholder dynamics with professionalism and composur
- eDocument campaign processes and build reusable playbooks to improve team efficienc
y
Requiremen
tsMust-Ha
- ve3+ years of operations experience at a cryptocurrency exchange, with a proven track record of independently running large-scale platform campaig
- nsA deep understanding of exchange growth mechanics — user acquisition funnels, conversion tactics, retention levers, referral programs, and incentive desi
- gnStrong data sense — able to independently define metrics, interpret results, and make data-driven decisio
- nsStrong marketing sense — able to develop creative, high-impact campaign concepts that stand out in a crowded mark
- etProficient in AI-powered workflows — hands-on experience using AI tools (e.g., ChatGPT, Claude, Midjourney, or equivalent) for creative ideation, data analysis, and landing page desi
- gnHigh emotional intelligence — able to navigate ambiguity, manage conflicts constructively, and maintain a positive team dynamic under pressu
- reExcellent written and verbal communication in English; Mandarin Chinese proficiency is a pl
- usStructured, logical thinker — able to manage complexity and deliver under tight deadlin
esNice-to-Ha
- veExperience running global or multi-region campaigns across different regulatory environmen
- tsFamiliarity with trading products (spot, derivatives, earn, copy trading) and their respective user journe
- ysExperience with campaign analytics tools (e.g., Amplitude, Mixpanel, Tableau, or equivalen
t)
What Success Looks L
- ikeCampaigns are launched accurately and on time, with measurable impact on acquisition and conversion metr
- icsCreative output is consistently high-quality — ideas that get noticed internally and resonate with users externa
- llyCross-functional stakeholders describe you as a reliable, clear, and easy-to-work-with part
- nerWithin 3 months, you have identified and implemented at least one process improvement that measurably increases team efficie
- ncyData and post-campaign insights are regularly shared with leadership in a clear, actionable for
mat
