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Key User Manager

CAES

CAES
Job Type   /   Job Level
Full-time   /   Manager
Company Location
Petaling Jaya, Malaysia

Role Purpose 

The Head of Key User Management leads and grows the Key User business with corporate, industrial, and professional customers who rely on productivity, safety, and total cost of ownership improvements. 
This role owns the strategy, performance, and team driving solution-based selling across industries such as Industrial Assembly, Manufacturing, Construction, and Metal Working, positioning the company as a long-term productivity partner rather than a tools supplier. 

Key Responsibilities 

Business execution 

  • Responsibility for the Key User business, including revenue growth, margin, and customer pipeline 

  • Lead penetration into manufacturing and assembly line environments and build a strong industry-focused growth roadmap 

  • Drive major project conversions, on-site demonstrations, and application selling 

  • Drive solution selling combining tools, accessories, services, and application know-how 

  • Collaborate closely with marketing, product management, and regional teams 

Business development  

  • Define and execute the country Key User strategy aligned with regional priorities 

  • Acquire, develop, and retain strategic corporate and industrial Key User accounts 

  • Establish long-term partnerships, framework agreements, and project-based collaborations 

  • Lead competitive take-away strategies and industry-focused initiatives 

Team Leadership 

  • Lead, coach, and develop a high-performing Key User team 

  • Create accountability and implement disciplined sales call cycles and pipeline management 

  • Foster a strong hunting, opportunity-driven sales culture 

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