Job Description
Job Summary
We are looking for a creative, strategic, and data-driven
Senior Social Media Associate to oversee the entire social media ecosystem of Cermati Fintech Group (CFG). In this role, you will be fully responsible for crafting multi-entity content strategies, leading an internal team, managing agency performance, and ensuring that all brand communications remain aspirational, consistent, and fully compliant with financial industry regulations.
Job Description
- Strategy & Content Development
- Formulate, plan, and execute short-term (monthly) and long-term (semi-annual) social media content strategies for all CFG entities (Cermati, Indodana Finance, and Indodana Fintech).
- Develop robust content and communication strategies across various platforms, including but not limited to Instagram, Facebook, TikTok, YouTube, Twitter/X, and Threads.
- Ensure all social media content is aspirational, effectively conveys the brand message, maintains brand consistency, and strictly adheres to brand guidelines.
- Ensure all published content complies with financial industry regulations (regulator-compliant).
- Team Leadership & Agency Management
- Lead, direct, and develop the competencies of internal social media team members in alignment with the company’s vision and mission.
- Manage, evaluate, and hold accountability for the performance of partner social media agencies to ensure maximum efficiency and high-quality output.
- Campaign, Talent & Crisis Coordination
- Coordinate talent selection for social media video production, covering both in-house talent and agency-vetted talent.
- Ensure 100% timeliness in supporting various marketing campaigns across all CFG entities.
- Proactively monitor and swiftly coordinate the mitigation of potential social media crises (crisis management) to protect the reputation of all CFG accounts.
- Analytics & Reporting
- Analyze organic social media growth and performance metrics on a regular basis.
- Evaluate how social media metrics contribute to overall brand sentiment and business growth.
Qualifications
Job Requirements (Qualifications)
- Work Experience: Minimum of 4 years of experience in Social Media, Content Marketing, or Digital Communication. (Experience in Fintech, Banking, or other heavily regulated financial industries is a huge plus).
- Leadership Skills: Proven experience in leading a small team (people management) and managing third-party partners (agency management).
- Platform Mastery: Deep understanding of current algorithms, trends, and features across multiple platforms (Instagram, TikTok, YouTube, X, Threads, etc.).
- Analytical Skills: Proficient in reading social media analytics (Engagement Rate, Reach, Sentiment Analysis) and translating data into actionable insights.
- Regulatory Awareness: High sensitivity toward public communication and understanding of legal/regulatory boundaries within the financial sector (e.g., OJK/BI regulations).
- Additional Skills: Exceptional communication, time management, and coordination skills under minimal supervision, with a high responsiveness to potential crisis situations.
