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Assistant Director of Event

CAES

CAES
Job Type   /   Job Level
Full-time   /   Director/C-Level
Company Location
Lagoi, Indonesia
  • Lead, mentor, and manage the Event Sales and Services teams, including recruitment, onboarding, performance management, and professional development 
  • Build a motivated, cohesive, and service‑focused team through coaching and ongoing training 
  • Develop and implement strategies to achieve or exceed catering revenue goals through effective forecasting, budgeting, and yield management 
  • Maximize profitability through strategic evaluation of business opportunities, optimal function space utilization, and careful management of catering mix and room rental revenue. 
  • Collaborate with the Director of Sales & Marketing on annual business planning, budgeting, performance metrics, and targeted marketing initiatives 
  • Identify market trends, competitive insights, and client feedback to adjust sales approaches and maintain a strong competitive position 
  • Build and maintain strong client relationships from inquiry through post‑event follow‑up, ensuring personalized luxury service and encouraging repeat and referral business 
  • Conduct site inspections, client meetings, and sales presentations as needed 
  • Ensure the timely creation and accurate distribution of event orders, conference agendas, contracts, and detailed event resumes 
  • Ensure function rooms and event spaces are maintained to luxury standards and prepared for all meetings and events 
  • Partner closely with Culinary and Operations to design customized menus and elevated event solutions  
  • Develop, implement, and uphold departmental SOPs, ensuring seamless communication between sales and operations teams 
  • Participate in key hotel meetings and represent the Events & Catering department within the hotel and local community 
  • Collaborate with Marketing on targeted promotions, campaigns, and brand‑building initiatives for catering and group business 
  • Prepare and manage departmental budgets, forecasts, and reporting 
  • Support broader hotel initiatives and assist in overall management responsibilities
  • Ensure compliance with hotel standards, policies, and procedures 
  • Other duties as assigned
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