Build and implement shopper marketing strategies (distribution, pricing, promotion, merchandising) tailored to offline stores.
Identify growth opportunities and address challenges to meet commercial objectives.
Lead planning and execution of offline store visibility, pricing, and promotional activities aligned with brand and channel strategies.
Implements retail guidelines, campaigns and trade materials on online retail platforms & in-stores on time
Translate shopper insights into impactful offline store executions and promotions.
Collaborate with sales, marketing, and finance teams to ensure alignment and execution of trade plans.
Implements retail guidelines, campaigns and trade materials on online retail platforms & in-stores on time
Monitor market trends and competitor activities to inform strategy.
Analyse shopper and customer data to generate actionable insights and category recommendations.
Leads promotion effectiveness (ROI) across all sales channels in compliance with Commercial Policy Owns the 12-months promotional calendar in synchronization with the market integrated activation plan
Adjust plans based on market share performance to achieve business targets.
The Skills And Knowledge You’ll Bring
Minimum 10+ years of experience in trade/shopper marketing, preferably in Electricals or FMCG.
Proven track record in developing and executing trade marketing plans with measurable success.
team management skill and experience and strong analytical mindset with experience in using market data.
Excellent stakeholder management, communication, and project leadership skills.
Resilient, agile, and able to work independently under pressure.
