Pizza Hut Hong Kong Management Limited is the leading pizza restaurant over 130 shops and about 4,700 employees in Hong Kong and Macau. Pizza Hut is committed to be the all-time favorite, serving pizzas anywhere with a delightful touch. To support our mission and expansion, we are now inviting high calibre and passionate professional who strives for excellence to join our team. Pizza Hut Hong Kong Management Limited is a member of Jardine Restaurant Group Hong Kong, which operates the Pizza Hut, PHD and KFC franchise in Hong Kong and Macau with combined store footprint of over 220 stores and more than 9,000 employees.
About the Role
Drive digital marketing, social media, and customer acquisition strategies to grow brand awareness, engagement, and sales performance.
Responsibilities
- Plan and develop ATL communication strategies to support brand building and new customer acquisition through digital channels, including but not limited to display advertising, paid social, SEM, and SEO.
- Plan and execute innovative digital marketing campaigns and projects to achieve business objectives.
- Develop and implement social media strategies to enhance brand awareness and drive customer engagement.
- Ensure effective and timely communication through regular content updates and innovative social media initiatives.
- Collaborate closely with CRM, E-commerce, and Brand teams to conduct in-depth analysis of customer behavior, build a digital ecosystem, and formulate strategic plans to drive brand growth and sales performance.
- Monitor, analyze, and report on digital marketing performance to evaluate channel effectiveness and identify optimization opportunities. Develop, own, and implement a user experience (UX) strategy across all online assets.
- Work closely with internal stakeholders and external agencies to execute digital marketing initiatives effectively.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, E-commerce, Business Administration, or a related discipline.
- Minimum 3 years of experience in Digital Marketing and/or Social Media Management, preferably with a well-known consumer brand or digital agency.
- Hands-on experience in the development and day-to-day management of UX/UI initiatives within established organizations or business units.
- Strong knowledge of Google Analytics and other digital analytics platforms.
- Proven ability to independently drive end-to-end digital marketing campaigns across various channels, including social media, SEM, SEO, KOL/influencer marketing, social seeding, video production, media planning, and website development—from concept creation and audience targeting to execution, launch, and post-campaign evaluation.
- Excellent presentation and communication skills, with the ability to influence stakeholders across different organizational levels.
- Experience managing sizeable marketing budgets with a strong focus on ROI optimization.
- Strategic thinker with demonstrated experience in brand building and brand positioning.
- Creative, proactive, optimistic, and solution-oriented, with a strong can-do attitude.
- Excellent command of both written and spoken English and Chinese.
- Proficient in Microsoft Office applications, including Excel, Word, PowerPoint, and Chinese word processing.
What We Need
Apply online with your CV and a cover Letter highlighting your experience, skills, and achievements.
Equal Opportunity Statement
Jardine Restaurant Group is responsible for ensuring that all personal information collected from each Candidate presented to Jardine Restaurant Group is used for recruitment purposes only and the data collection process is in accordance with all applicable laws and compliant with the Code of Practice.
To find out more about Our Businesses and Our People, please visit our website https://www.jrg.com/
