Is this your next challenge in Retail Marketing?
The challenge is to:
- Actively drives the brand’s presence, securing the efficiency of the communications across omnichannel
- Formulate and implement marketing strategies to raise brand awareness across traditional, digital medial platforms and social media
- Embraces the new digital media to convey a different, innovative message to customers
- Performs quality control on all advertisements and content distribution; tracks monthly performance data
- Work closely with media and social agency on media planning and to ensure execution excellence in campaigns
- Understands the customer preferences, profiles, attitudes and expectations towards digital and social platforms, and leverages this knowledge to enhance better user experience
- Assist on competitive data generation, analysis and presentation
- Prepare evaluation of media opportunities, keep tracks of market trends
Do you have experience in Marketing Communications?
- Degree holder in Marketing, Business Administration or other related disciplines
- 1-2 years experiences in Marketing Communications and Digital Marketing
- Experience in retail, FMCG or media/digital agency is an advantage
- Ability to work in a fast-paced environment and able to manage multi-task under the tight deadlines
- Independent, self-driven and enjoy working in retail market
- Proficient in Microsoft Office including MS Word, Excel and Powerpoint
- Excellent command of both spoken and written English and Chinese
- Candidate with more experience will be considered for the role of Marketing Communications Senior Specialist
