Responsibilities
- Work collaboratively with business user identifying target customer segments and selection criteria for new acquisition/ cross-selling / up-selling/ usage stimulation
- Provide campaign execution supports driving for segment/ product direction & strategies
- Incorporate and implement propensity / predictive models into marketing campaigns to maximize customer response
- Make well reasoned comments and recommendation to help on marketing cost efficiency through effective pre-campaign analysis and post-campaign evaluation
- Produce analytics reports for both regular and campaign specific needs
- Take part in analytical model development to achieve business objectives
- Identify and coordinate special projects and initiatives
Requirements:
- Degree holder with major in quantitative, numerical science or related disciplines
- At least 3 years relevant working experience, preferably in financial service industry with proven track record and exposure in database marketing, database development, report tracking and automation
- Possess proven competence in SAS Programming, Excel, VBA, PowerPoint, database design and management, and user requirement write-ups
- A mature self-starter with strong drive, motivation, good business sense, remarkable problem solving skills, and good interpersonal, negotiation and project management skills
- Excellent communication and presentation skills with good command of English and Chinese in both spoken and written including Putonghua
We offer competitive remuneration package and comprehensive fringe benefits including medical and life insurance, and different types of allowances to the right candidates. Interested parties, please submit your application online. For details, please visit our website http://www.bochk.com. Data collected would be used for recruitment purposes only. Applicants who do not hear from us within 8 weeks may consider their application unsuccessful and their data will be destroyed within 12 months of receipt.
